Phase 2 Threads(Process)
Phase 2 Threads is a digital media shopping platform that specializes in selling a curated selection of secondhand clothing. They want to provide their customers with a sustainable shopping alternative that is reliable, convenient, and easy-to-use. Think of it as an online thrift store minus the hassle of spending hours physically searching through the racks for a clothing item you like. The team at Phase Two Threads curates a selection of various
brand-named clothing and lists items that are still in great condition, so customers don’t have to worry about items looking dirty or overused. When shopping on Phase 2 Threads, customers will not only feel at ease navigating through reliably-picked products, but also feel good about themselves knowing that they are choosing a cleaner, environmentally-conscious way to shop.
Slogans
After coming up with a background and
summary of the company, I tried thinking of slogans that I felt communicated what their brand was all about.
Logo Sketches
After thinking of slogans, I sketched out several kinds of logos that I felt depicted the important characteristics of the company. I wanted to focus on the brand's characteristics of being an
eco-friendly and sustainable source for shopping. The logo was also supposed to incorporate use of active figure-ground.
Applying Color to Visual Identity and Logo
Color is a crucial part in Phase Two Threads’ brand identity as it aids in communication to customers that the brand is eco-friendly.
Applying Final Lockups to the Brand's Deliverables
Color is a crucial part in Phase Two Threads’ brand identity as it aids in communication to customers that the brand is eco-friendly.